The numbers speak for themselves, if you want to achieve maximum results from your marketing dollar then video should definitely be part of your marketing mix. With a vast array of media choices available and audiences hungry for video content, the ability to engage with your market has never been greater. However, it’s not just about communicating externally, internal communication within your organisation using video has grown considerably in recent years, particularly in areas such as training and reporting. Now more than ever we believe video should be an essential part of any business’s marketing and communications mix.